Donsure

New look for a new era of family business.

Introduction

sector

Insurance

Donsure is an insurance and risk management company based in Gqeberha, South Africa. It was founded by a husband and wife team, Thinus and Suzette Botha, in 1987. They wanted to spruce up the look and feel of the brand as they prepare to hand it over to the next generation in the family, with time.

Solution

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Overview

Branding

Donsure has a strong foothold in the farming community. We looked to this environment for symbolic inspiration and settled on the idea of a plough. This not only has a direct link to the farming landscape, but it also speaks to their values of hard work, persistence and dedication to their customers over the years.

We chose navy and green as the primary colours of the brand. The navy speaks to the depth and history of the business and the fresher green colour is forward facing – speaking to the potential and growth ahead. The coming together of the colours symbolizes the intergenerational strength of a proudly owned and run family business.