WAZ Outdoor
Referral transforms luxury furniture business.
Introduction
sector
Lead Generation
Furniture
WAZ is a luxury outdoor furniture brand. Their range features a selection of amphibious loungers, modular sofas and opulent day beds made using durable and often imported fabrics. The pieces are manufactured in Cape Town, using high-end materials. The brand has been featured in South Africa’s top décor publications and can be found in many premium resorts across the continent. Being quite early on in their business journey, Sarah, the founder and owner of WAZ was looking for marketing support to increase awareness of the brand and generate leads. A friend recommended VANHA – and so, a great partnership came to be!
Solution
WAZ is a luxury offering at a premium price point!
A big job on this account was to explain their points of differentiation: 1) They have an amphibious collection which can be used both on a patio and in a pool 2) Their range is crafted using high quality, durable fabrics to withstand extreme weather conditions year round 3) Their pieces can be personalized to your preference.
We explored and experimented with different creative formats. We moved away from more traditional, luxury imagery and we incorporated informal videos showcasing sophisticated environments.
When we opt for images, we make sure to contextualise these with catchy headlines or bitesized blurbs.
This creative evolution has worked wonders in terms of lowering the Cost Per Lead on this account!
Ad Creative
Landing Page Build
Results
70%
Increase in Revenue
In the first 12 months, WAZ saw a significant 70% rise in sales, highlighting the brand's successful market penetration and appeal.
75%
Decrease in Cost Per Lead
Creative variation was the key – incorporating video and striking imagery lowered the cost per enquiry by 75%.
Overview
Branding
What The Client Had To Say
My experience with the VANHA Team has been exceptional on every level! The team is professional and truly dynamic, they are in touch with my business on a day-to-day basis, they understand the nature of WAZ Outdoor and its B2B and B2C requirements, as well as my fastidious, luxury brand criteria. They work with stats and factual detail that they meticulously extract from the marketplace, so strategy and plans are aligned to the correct target markets and market growth opportunities. They are always a phone call away and always deliver on deadline. The team have fabulous energy and have been an absolute pleasure to work with. My return on investment with this team has been double-digit growth. I would highly recommend VANHA.
